Cruiser

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

We designed our Earth Cruisers to be kinder, gentler versions of our sport comfort bikes. They're simplified with easy-to-use coaster brake drivetrains without the complications of derailleurs or hand brakes to fiddle around with. In spite of their name, they're not just for riding at the beach. They're for any rider anywhere looking for a simple, lightweight, low-maintenance, good-looking bike they can casually and comfortably pedal around town all day, every day. DIET CRUISER Many cruisers weigh well north of 40 pounds. Not so with the Earth Cruiser. Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we've pared as many grams from the Earth Cruiser as we could. Starting with the lightweight aluminum frame and a parts pick that's nearly all lightweight alloy parts. The result is a 29-pound Earth Cruiser 1 that's pure joy to pedal. LOOKS GREAT TODAY & TOMORROW Many of the parts specified on our Earth Cruisers are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms. We've even specified a silver-plated chain on the EC3 that doesn't just look great, it's way more rust-resistant than standard carbon steel chains. COMFORTABLE STEERING Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider's hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars. MEMORY FOAM SADDLE Our Earth Cruiser saddles are not just great looking, they're extraordinarily comfortable as well. Though the size and shape is clearly generous, we've also molded a channel into the top of the saddle to relieve sitting pressure and use high-quality memory or polyurethane foam for the supporting mattress. Memory foam was originally developed by NASA and is now used extensively for medical applications. It is much denser than the foams ordinarily used in saddles, which makes it more supportive and more comfortable. SMOOTH ROLLING TIRES Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.125" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures. NO-SLIP PEDALS Our Earth Cruisers pedals offer a thermoplastic elastomer insert on both sides of the pedal surface that keeps shoes and sandals from slipping when soles or pedals get wet. These inserts also make barefoot pedaling comfortable.